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The change of direction after 18 years of working as a PHP programmer.


Recently, I realized that I have eighteen years of commercial experience. During this time, I managed to create two products. One of them was available for free, while the other, after two years of joint development, did not generate any profits.

What went wrong?

I focused mainly on product creation, neglecting marketing. I never conducted effective product validation in a short time, nor did I implement a strategy requiring quick payment for the product to verify its feasibility.

It's time for a different approach.

  • The first step will be to create a product within 1-3 months.
  • Then, I will systematically learn marketing, step by step.
  • I will use platforms where I can place my applications to gain initial interest and customers.
  • I will develop a simple offer that will be easily understandable for potential customers.
  • I will build the project publicly, regularly summarizing progress and sharing information in real-time.
  • Additionally, I will strive to develop my personal blog and brand, if possible.

What threats do I see?

  • I have decided to use a new technological stack, writing everything in Next.js. This is a minor change after several years of working in PHP, but it will bring long-term benefits.
  • Daily work consumes time and energy.
  • The need to work on mindset to maintain motivation and continuous progress.
  • It is also worth dedicating time to learning effective use of free time to counteract professional burnout that may occur.

Time to start!